星级酒店收益管理.pptVIP

RMS Overview Agenda 收益管理系统概要介绍;Revenue Optimization 收益优化;Adding to the Piggy Bank!!!!;Exercise;Forecast;Decision 决策 ;LOS（住店时间）的优化;Demand Forecast 需求预测 ;Demand Mix - Hotel Capacity – 150 需求组合-150间客房的酒店 ;STRATEGY 1 – TAKE LONG STAYS;STRATEGY 1 – TAKE LONG STAYS;Is this the best strategy??? 这是最好的决策吗？ Can we make more money from the same demand by managing it differently? 我们可以在同样的需求但不同决策下获得更多的收入吗？;STRATEGY 1 – Mix of Long and Short Stays;STRATEGY 1 – Mix of Long and Short Stays; Long Stay Decision 采用长住策略的结果 620 Rooms were sold - 82.66% Occupancy @ $150 per Room - $93,000 RevPAR - $124 Mixture Decision 采用混合（长、短）策略的结果 720 Rooms were sold - 96.00 % Occupancy @ $150 per Room - $108,000 RevPAR - $144 房费收入增加 $15,000.00 RevPAR增加 - $20 or 16%!;优化后???结果;This is one example of how a Revenue System can assist your hotel to make more money, by having more detailed accurate forecasts and better managing demand. 这是一个例子，收益管理系统是怎样通过详细精确的预报及更好的决策来帮助酒店增加收入。; Group and transient demand 团队和散客的需求 Calculates the value of each type of demand 演算各类型需求的价值 Self Learning / Auto correcting Forecasts 自动认知／自动更正预报;In our example we looked at only a few factors for 5 days. 这只是一个5天的例子。 System automatically forecast by 系统根据下列的信息自动地进行预测 Day of Week 每天的预订 Length of Stay 入住时段 Season and Special Events 季节和特殊活动 Market Segment Groups and Value市场细分及其价值 All these factors are forecast together, rolling 365 days of the year. 所有上述的信息是综合在一起，并在一年365天里进行循环预测 ;A tool to assist hotels 饭店助手 make the best use of the demand that exists in the market 最有效地应用现有的市场需求 Gain greater control of their business through increased business intelligence 通过增加经营信息从而更好地控制酒店运营情况; in use 使用;There are various decisions and controls provided by IDeaS to assist with the Revenue Management Process. IDeaS提供多方面的决策和控制以帮助实现收益管理。; Decisions / Controls 决策 / 控制;Revenue Optimization 收益优化;Success