考虑损失规避与质量水平的供应链协调契约模型.PDFVIP

第32 卷第1 期 系统工 程 学 报 Vol.32 No.1 2017 年2 月 JOURNAL OF SYSTEMS ENGINEERING Feb. 2017 考虑损失规避与质量水平的供应链协调契约模型 刘云志, 樊治平 (东北大学工商管理学院, 辽宁沈阳110167) 摘要: 针对考虑损失规避型零售商与产品质量水平的二级供应链协调问题, 分别分析了分散供应链情形下供应商 与损失规避型零售商的最优策略和集中供应链情形下供应链的最优策略, 并构建了回购–质量成本分担契约下的供 应链协调契约模型, 并且证明了该供应链协调契约模型的有效性. 通过博弈分析可得到的结论是: 损失规避型零售 商订货量的增加会促使供应商提高其产品质量水平以便保持市场竞争优势, 而供应商的产品质量水平的提高能够 促使损失规避型零售商增加其订货量; 回购契约不能协调此二级供应链; 一定条件下回购–质量成本分担契约能够 协调此二级供应链. 此外, 在分散供应链和集中供应链情形下, 通过数值实验分析了模型参数变化对供应商和零售 商的最优策略以及供应链利润的影响. 关键词: 供应链协调; 损失规避; 质量水平; 回购–质量成本分担契约 中图分类号: F274; C931 文献标识码: A 文章编号:2017 doi: 10.13383/ki.jse.2017.01.009 Supply chain coordination contract model considering loss aversion and quality level Liu Yunzhi, Fan Zhiping (School of Business Administration, Northeastern University, Shenyang 110167, China) Abstract: In a two-stage supply chain coordination problem with loss-averse retailer and quality level, this paper analyzes the optimal strategies under the decentralized and integrated supply chain, respectively. A supply chain coordination contract model is constructed by combining the buyback contract and the quality cost sharing contract, and the validity of the model is proven. By the game analysis, several results are obtained: The increase in the loss-averse retailer’s order quantity will prompt the improvement of the supplier’s quality level to maintain the supplier’s competitive advantage, while the improvement of the supplier’s quality level will increase the loss-averse retailer’s order quantity; the buyback co