学生案例分析第二组-ppt.ppt

Case study ; Quantity of demand Law of demand Variables that influence buyers Shifts in the demand curve VS movement along the demand curve ; ;Mandatory health warnings on cigarette packages ;?Shift the D curve ;?Shift the D curve ;?Shift the D curve ;?Shift the D curve ;?Raising the price of cigarettes ;;;;?How people respond to these two methods ? ?Who will be influenced by the policies? ?Who will quit smoking?;Key point the elasticity of demand Cigarette is a kind of product that is inelastic. It’s difficult for people to quit it, because it’s hard to find a substitute in a short time, people turn to keep their bad habits ,even though the price is high . Those who will be influenced by the high price are usually young people ,for they don’t have enough money to support them, and they are not so addictive as the adults. To this degree, Raising the price of cigarettes is very useful to reduce young people to smoke. While ,when people notice the disgust pictures and terrible senses ,they will feel uncomfortable more or less, some of them may reduce the amount of cigarette they the smoke, but most adults are so addict to it, they won’t give up it as long as they can afford it.