幻灯片 1 - 中国传媒大学 计算机学院 课程 ....pptVIP

Electronic Commerce 043002;About This Course;Web site;Learning Objectives;Learning Objectives Cont’d;Key Terms;Key Terms Cont’d;Key Terms Cont’d;Key Terms Cont’d;Key Terms Cont’d;Electronic Commerce: The Second Wave;Electronic Commerce: The Second Wave Cont’d;Categories of Electronic Commerce;Categories of Electronic Commerce Cont’d;The Development and Growth of Electronic Commerce;The Development and Growth of Electronic Commerce Cont’d;The Second Wave (第二次浪潮) of Electronic Commerce;The Second Wave of Electronic Commerce Cont’d;Business Models, Revenue Models, and Business Processes;Focus on Specific Business Processes;Role of Merchandising (零售推销);Product/Process Suitability to Electronic Commerce;Business Processes Suited to Certain Type of Commerce;Business Processes Suited to Certain Type of Commerce Cont’d;Business Processes Suited to Certain Type of Commerce Cont’d;Advantages of Electronic Commerce;Advantages of Electronic Commerce Cont’d;Disadvantages of Electronic Commerce;Disadvantages of Electronic Commerce;Economic Forces (力量) and Electronic Commerce;Hierarchical Business Organizations (Firms);Transaction Costs (交易成本);Transaction Costs Example;Transaction Costs Example Cont’d;The Role of Electronic Commerce;Network Economic Structures;Network Economic Structures Cont’d;Network Effects;Value Chains (价值链) in Electronic Commerce;Strategic Business Unit Value Chains;Industry Value Chains (行业价值链);SWOT Analysis: Evaluating Business Unit Opportunities;International Nature of Electronic Commerce;Language Issues;Culture Issues;Infrastructure Issues;Infrastructure Issues Cont’d;Summary;Summary;Definitions;Definitions Cont’d;Definitions Cont’d;Definitions Cont’d