管理信息系统17课件.pptVIP

Chapter 17;17.1 Introduction;Functional information systems;17.4 Marketing Principles;17.5 The Marketing Information System (MKIS);Firm;17.5 Marketing Information System (MKIS) Definition;17.6 An MKIS Model;Input subsystems;17.7 Accounting Information System;17.8 Marketing Research Subsystem;17.8.1 Primary and Secondary Data;17.8.1 Primary and Secondary Data [cont.];M 17.8.2 arketing Research Software;17.9 Marketing Intelligence Subsystem ;17.10 Product Subsystem;Sales Volume;17.10.2 New Product Evaluation Model;17.11 Place Subsystem;Material, Money, and Information Flow;17.12 Promotion Subsy