电子商务英语实用教程 教学课件 作者 王大根 7).ppt

电子商务英语实用教程 ;Unit 3;Text A Understanding B2C Ecommerce;Main Activities in B2C Ecommerce Promotion Ordering Product delivery After sales support;Main Activities in B2C Ecommerce Promotion Ordering Product delivery After sales support;Types of online communities: Communities for intimacy Communities for interests Communities for transactions;Organizations achieve business value through the Web site channel in multiple stages： attract customers commerce or transaction using Web-enabled business processes technologies to improve or transform key internal business processes. This is how Web-based computer systems help deliver core business values: customer satisfaction supply chain efficiencies developing innovative products and services.;Consumers shop on the Web since they get value in the form of Lower cost Greater choice Convenience Customization;In B2C Ecommerce, there are two basic groups of business models: for pure play (purely Web-based) companies for brick and mortar (traditional companies). ;Pure play business models include: Portal sites (Yahoo, Lycos) that depend upon Web advertising. Auction-based consumer-to-consumer sites (eBay) E-tailers and Web-malls such as Amazon. ;LH Brick and Mortar business models include: Opening Web-based channels Promotion of company products and services (BMW.com) Ecommerce (e-retailing) transactions () Customer support and running operations (F);after-sales support 售后支持 one by one 一个接一个 pop-up ads 弹出式广告 market research 市场调研 online contests 在线竞价 greeting card 贺卡 Business Model 商业模式 conflict with 与……相冲突 along with 随同……一起 quick response 快速响应 in nature 实际上,本质上 annual report 年度报告 content-oriented 内容导向的,面向内容的 commerce-oriented 商业导向的,面向商业的 community-oriented 社区导向的,面向社区的 RD (Research Development)研究与发展，研发;There are various advantages of using corporate Web sites as a promotional medium where succe