电子商务英语实用教程 教学课件 作者 王大根 1).ppt

电子商务英语实用教程 ;Unit 10;Text A Ten Things You Really Should Know about Ecommerce;10 things to think about that may save you form some of the more common mistakes: If It Was That Easy, Wed All Be Doing It.  Marketing Is King You Cant Sell What They Dont Want If They Cant Find It They Wont Buy It Slow Site = Slow Business Simple Sites Sell Successfully If You Dont Know Your Customers, You Dont Know Your Business Not Everyone Is a Talented Web Site Designer More Time on Site Means More Sales The “Experts” Arent Always Right;affiliate program 附属项目 apply for 请求, 申请 at bat［棒球］轮到击球 banner ads 横幅广告 chat rooms 聊天室 checkout process 校验过程 chicken out 停止做某事, 放弃 spam E-mail 垃圾邮件 Flash animation 动画 make sense 有意义 pare down 减少，削掉, 削减(开支等) potential customer 潜在客户 put... In 把……放到…… roll in 蜂拥而来 set up 启动，设立, 架起 give up 放弃, 停止, 抛弃 hang out 停留，与某人在一起 drill down through 在……里翻来覆去地寻找 rave on about 大肆鼓吹，情绪激动地表述; Take a look at the Google home page. 请看一下Google 主页。 下面是有关Google的句子： Google is a Yahoo partner that specialize in fulltext indexing of the entire Web. Google是Yahoo的合作伙伴，专门从事编写整个网络全文本索引。 Google is a completely automated search engine: a robot or spider (computer program) automatically craws the Web, capturing every word on every page crawled. Google是一种完全自动化的搜索引擎：名叫robot或spider的计算机程序自动搜 索整个网络，捕捉被搜索的每一页网页上的每一个词汇。; Form follows function you might say. “you might say”是一种口头语，常跟在一个句子后头，语法 上可以看作是一个定语从句，省略代表全句的关系代词 which。本句可以译成：形式要跟随功能，你或许这样说。; If, as I‘ve already mentioned, you need to concentrate your efforts in marketing your business it follows that your going to spend a lot of time just getting to know your customers, whether by talking to them, listening to them, or just hanging out in the places (on-line or off-line) where they are likely to be. 主句i