电子商务英语实用教程 教学课件 作者 王大根 2).ppt

电子商务英语实用教程 ;Unit 9;Text A Why Are Internet Malls a Scam?;Are these malls a genuine business opportunity or a potentially illegal MLM pyramid scheme and money game?  Are these products useful?  And will the Internet public shop at these individual “Mall” Web sites?  And where does that money come from? ;cash in on 利用 Wall Street华尔街 show up 露出,露面,揭露 at the rate of 按……进度，按……比率 pyramid scheme 金字塔式计划 sign up 在雇佣契约上签字 watch out密切注视, 提防 amount to 总计, 等于 for free 免费 sell at 以(某个价格)出售 shell game 骗局 turn off 关掉 in an instant 立即, 马上 the sooner the better 越快越好 IPO (Initial Public Offering)首次公开报价,首次公开发行股票 MLM (Multilevel marketing)多级营销，多层营销 FTC (Federal Trade Commission)［美］联邦贸易委员会;Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. 本句中，that pay commissions for recruiting new distributors是 一个定语从句，修饰和限定plans；when no new distributors can be recruited 是一个定状语从句，修饰和限定collapse。; The cost to self-replicate all of the Web site design including the personalization involved for each Web site business owner amounts to pennies. 本句中，主语是The cost，谓语是amounts to，宾语是pennies。 to self-replicate all of the Web site design including the personalization involved for each Web site business owner是一个 动词不定式短语作定语，修饰和限定主语The cost。; In fact what is happening is that people are making money by simply recruiting new people and being paid form their investment in the new “business opportunity” and nothing else. 本句中，what is happening是一个主语从句，作主语；that引导 了两个表语从句，由and连接，其中by simply recruiting new people是方式状语，修饰are making money，and 和being paid 之间省略了people are。;Text B The True Path of B2B;heat up 加热 turn away from 厌恶 quite a bit 相当多 build out 扩建,增建 live up 快乐地过日子 marketing channel management 销售渠道管理 off the shelf 现货供应的,不用定制的 Do It Yourself (DIY) 自己动手做