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营销管理ch09_消费者行为
9;Objectives;Chapter Outline;Introduction: Key Terms;Level of Involvement and Consumer Problem-Solving Processes;Level of Involvement and Consumer Problem-Solving Processes (cont’d);Consumer Buying Decision Process and Possible Influences on the Process;Consumer Buying Decision Process;Consumer Buying Decision Process (cont’d);Consumer Buying Decision Process (cont’d);Consumer Buying Decision Process (cont’d);Situational Influences on the Buying Decision Process;Psychological Influences on the Buying Decision Process;Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Maslow’s Hierarchy of Needs;Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Psychological Influences on the Buying Decision Process (cont’d);Social Influences on the Buying Decision Process;Social Influences on the Buying Decision Process (cont’d);Social Influences on the Buying Decision Process (cont’d);Social Influences on the Buying Decision Process (cont’d);27;28;Social Influences on the Buying Decision Process (cont’d);After reviewing this chapter you should:
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