unit11营销英语演示课件.pptVIP

UNIT 11  SALES PROMOTION ;;I. Warm-up Qs: ;II. What is sales promotion? ;III. What are the favorable factors for the rapid development of sales promotion?;2. Managers find it hard to increase the sales of their products. ;3. The company faces more competition within the same scope of business. ;4.Some unfavorable factors result in the declining effects of advertising . ;5.The increased retail power contributes a lot to sales promotion;IV. The objectives of consumer sales promotion and trade sales promotion;2. The major objectives for trade promotion include:; 4) To encour