建立品牌的十大步骤综述.ppt

建立品牌的10大步骤Ten Steps to Brand Building;步骤1Step1了解产业环境，确认自己的强弱点，决定“核心”生意Understand the industry environment Identify your strengths and weaknessesDecide your core business;根据自己的强点，发展竞争者不易赶上的差异Develop your competitive edge based on your own strengths· 相对性的优点 Comparative advantage· 竞争性的优点 Competitive advantage· 竞争优势 Competitive edge;步骤2Step2形成企业长远发展目标及可操作的价值观如文化确认长期的基本策略From the long-term corporate development goals and operational values Identify long-term strategies;核心意识 Core Ideology  -- 价值价值 -- Core value -- 价值使命 -- Core purpose  所预见的未来 -- 至少十年的大胆目标 Perceive