Arowana second-generation blend oil marketing gains and losses were recorded- three major failing in the left hidden.docVIP

 PAGE \* MERGEFORMAT 24 ‘Arowana second-generation blend oil’ marketing gains and losses were recorded: three major failing in the left hidden As the saying goes, seven things, ‘firewood, rice, oil, salt, sauce, vinegar, tea’. These little and people’s lives, the products are rarely concerned about the marketing industry, perhaps because the current marketing of these products lag behind the rapid development of home appliances such as a relatively mature product. This year, however small package edible oil market can be said that the news constantly, causing a marketing circles. Arowana beginning of the year to the June launch of sunflower oil Arowana grand launch of the second generation of blend oil, and thus lead to (a) health information such as the standard disputes occupy an important media layout. Today, we would like to Arowana second-generation blend oil market as a case of the extension process, and marketing industry colleagues to share one of the advantages and disadvantages. 1, the industry ‘oligarch’ monopoly of a small package edible oil industry, With the continuous improvement of living standards, small package edible oil for its safety, hygiene, health, nutrition, the characteristics of the market to gradually replace the protagonist of edible oil in bulk. According to statistics, China currently has a small package edible oil is in a rapid growth stage, the industry average growth rate of 25% or so. Because small package edible oil industry, pregnant with enormous business opportunities in Singapore Kerry Oils amp;amp; Grains, COFCO and other powerful corporations are investing heavily in this industry Nuggets. (1) Small packing edible oil market share analysis. In March 2002, according to China National Business Center, the nation’s key large-scale retail store sales statistics show that sales of the top 10 of the edible oil brand and market share, respectively Arowana (28.67%), Fook Lam Moon (18.75), Lu Hua (9.18%), gold ingot (5.96%),