Boiling Point Ad POP.doc

 PAGE \* MERGEFORMAT 12 ‘Boiling Point’ Ad POP POP (point of Purchase) advertising department point of sale advertising, which generally appear in the supermarkets, general stores, department stores, paving and other retail on-site, so called amp;quot;retail advertising.amp;quot; In the retail outlets inside and out, all designed to promote customers to buy advertising form, all belong to the scope of POP advertising. Retail sales of consumer goods directly to consumers and the scene is to join the main battlefield, a commodity, customers, money, three elements of the join points, is the final destination marketing companies, is amp;quot;selling endamp;quot; place. POP advertising at the retail scene is undoubtedly should assume the responsibility arising induce customers to buy the real task here and now. Marketing activities of enterprises from the market analysis and, through product development, distribution channel selection, price-fixing, media advertising and other series of links, and eventually enter the retail field sales. The POP advertising is in this amp;quot;selling of the endamp;quot; of the retail scene in front of links to marketing efforts to support a final display of the most direct and promotion of a definitive sales and marketing activities to achieve a satisfactory end. This is like a burning pot of boiling water, coupled with the last fire, the water will boil up. amp;quot;This fireamp;quot; is the POP advertising, so we POP advertising known as amp;quot;Boiling Pointamp;quot; advertisement. 1, POP advertising Communications Group Taiwan 1. Store P0P: shop facial expressions, including signs, windows, markers, etc.. It is often of goods in kind or symbols to convey the personality characteristics of retail stores as well as seasonal flu. 2. Ground POP: the use of store space for an effective visual effects, set the display units of goods, display, three-dimensional image of the version information on Taiwan and other goods. Broadly