Boss first chapter (Part Two).doc

 PAGE \* MERGEFORMAT 13 ‘Boss’ first chapter (Part Two) 2, orange alert: oldest resources are diminishing rapidly Boss is a scarce resource! Because the ‘wolf’ more ‘meat’ less. Let me talk about ‘meat’ less. Boss battle, the marketing battle, brand competition, the final analysis is carried out in the minds of consumers, are in the minds of consumers scrambling to try to front position, because consumers the ability to process information the brain is very limited. In the brain, the consumers will automatically commodity classification, each class only remember the 1-2 brands, the rest being expelled and filtered, and be forgotten. Consumer brain like a crowded small ladder, each step represents a category, and each accounted for a small ladder, a maximum of two individuals, one person on behalf of a brand. Entrepreneurs should be noted that competition in the market has moved from the field of mass consumption spread to a small minority of consumption, from the mainstream of conventional product areas Pianmen extended to unfamiliar areas, the development of innovation from the original category category. Boss’s position, if you do not occupy other people will occupy it, you do not called upon by the industry leader, others will be the first to sound, enjoying the throne! An industry, a category is only one boss. ‘Boss’, local enterprises in China’s most cherished strategic scarce resources! There are indications that resources are being rapidly reduced boss, orange alert has been sounded, competition for scarce resources boss battle has begun. Because the ‘wolf’ too many: First, create champions attempt to turn around the domestic trouble. China, the world’s factory gathered a large number of manufacturing champions, in the areas such as clothing, shoes, hats, bags, toys, umbrellas, plastic commodities, lighters, stationery, buttons and so on. There are many Legion formed Champion: The output of the world’s first personal computers, more than Japan;