Brag and tax.doc

 PAGE \* MERGEFORMAT 5 ‘Brag’ and tax Who engaged in economic reports, the biggest characteristic is love and the digital ‘competing with children’. Hand, such sets of figures. A group is to provide relevant information: In 1995, China Central Television prime-time ad auction, 93 companies bid a distillery to 20.79 million yuan in Shandong Outright; 1996 second session of the auction, there are 134 companies bid Shandong Province, another brewery to 66.66 million yuan Outright; By 1997 the third bid, the bid up to 198 enterprises, the result is based on the price of 320 million yuan, was the second session of the contenders won the first prize. Within two years ‘standard King’ prices have gone up nine times, bidding companies from 93 to 198. The other group is a statistical material: 1996 List for Central Television prime-time five wineries, to the end of 1996 up to 356 million total tax owed. In order of priority as follows: 154 million, 0.9078 million yuan, 0.4399 million yuan, 0.3964 million yuan, 0.2797 million yuan. In comparison to see two sets of figures was surprising, and thought-provoking, advertising magnate taxes become king, it seems people can not accept. With the deepening development of the market economy, enterprises in various forms and methods of an active part in market competition, this is not unreasonable. Participate in the bidding, which means that the role of Chinese companies on advertising from the past do not know, do not understand, do not accept, to today’s knowledge, understanding, acceptance, and even to fight Quduo, to seize the high ground, it is my understanding of business-to-Market and practice of a cross, but also to enhance awareness of the enterprise market a manifestation of the business community have truly tasted the sweetness in this one. This form of competitive bidding, public opinion saying a lot, mixed, I think that the big investment to implement the ad break, to bid to create a sensational effect, the effe