Brand Acceleration Making Machine- Tactical Upgrade.doc

 PAGE \* MERGEFORMAT 12 ‘Brand Acceleration’ Making Machine: Tactical Upgrade After a lot of the PLA’s tactical rounds of recycling, from the initial ‘guerrilla war’ to the later ‘warfare’, then ‘tough fight’ to ‘positional warfare’, and finally to ‘Armageddon’. Each type of warfare, the concept of mean changes in tactics, but also means that weapons change. Initially, the ‘spear neyzeh’; later, ‘millet plus rifles’, seized from the hands of the enemy; Still later, he started slowly and built, there has been a lot of ‘soil explosives’; Finally, the basic by its own manufacturing, the military gradually by the guerrilla were converted to regular, and weapons from the messy ones to formalize. The initial stage, companies are mainly looking for opportunities to marketing, French way is not fixed, innovation and imagination is the best marketing approach. To the stage of development, innovation is still the only way. However, in tactics, or need to upgrade recycling, after all, the market environment and corporate strength has been greatly different if the re-use ‘spear neyzeh’ to equip ‘the Eighth Route Army’ or ‘regular’ a bit ‘irrelevant’ in suspected of. Stage of development, and tactical upgrade from the four re-: First, learn to go with the flow ‘The world trend, mighty, Shun those who advocated the reverse of those who die’. To do marketing, we must learn to grasp the trend. There are two ways to grasp the trend, first, or create a trend, the creation of the trend, and second, to follow the trend. After all, the creation of the trend of only a few giants of the game, but for the majority of SMEs in terms of strength of the weak, not so much the creation of the trend, but rather that the trend seems to be more appropriate. How to follow the trend of it? First, in product innovation, looking to consumer trends, trends related to launch new products and product concepts. For example: the escalation of liquor-making industry trend, the emergence of ‘S