Brand and Strategy of Xiakan - the creation of value.doc

 PAGE \* MERGEFORMAT 5 ‘Brand and Strategy of Xiakan’ - the creation of value This paper only from an abstract point of view, from the four levels briefly, the specific method of a separate article. To create the core of the enterprise value strategic tasks, but also consistently throughout the enterprise daily, short-term, medium-and long-term as well as sustainable operation of the most essential tasks. From the enterprise or brand founded by the first day, they must identify their customers and create what will be the value, of course, enterprises in the face of the market, may be provided to the customer value for the understanding there will be change, followed by business Strategy will also change. The creation of value is a matter of their overall and long-term strategic issues, it must be a high degree of business strategies to treat, we must operate at the strategic level from the enterprise to analyze and grasp on the brand strategy. Nothing in the world has its own value. Of course, the thing is not only the relative value of their own in a particular time in terms of human society. But we are discussing today is the thing for human social values, is in a market economy, society, corporate brand-oriented business activities for customers to create and provide value to the topic. Previously mentioned in relation to the brand is essentially to provide the customer value, which is the brand’s core essence or the ultimate mission of the brand. Enterprises through the creation, provision of such value, by brand connotation and extension of constant re-creation, adjust, improve, strengthen, extend and expand, through the spread of active or passive enterprises, and gradually achieve its short-, medium-and long-term brand aim of the strategy. From the strategic level, the brand value creation can not simply from the regular view of the market perspective, but also depends on the first grasp the seemingly abstract, actually a way of thinking about peop