Brand contact points mode of transmission- consumers on how to obtain and process information.doc

Brand contact points mode of transmission- consumers on how to obtain and process information.doc

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Brand contact points mode of transmission- consumers on how to obtain and process information

 PAGE \* MERGEFORMAT 14 ‘Brand contact points mode of transmission’: consumers on how to obtain and process information Brand and consumer engagement in the final analysis is the Message of contact and response. Consumer purchase decision-making process in each of a ‘conflicted’ are messages between the game again and again, this is the core essence of brand communication. Is the so-called ‘stage one minute, the audience ten years of practice’, the world, behind every successful brand, are all permeated with the process of this game and correct understanding of the deep penetration operations. Nike, Coca-Cola, Pepsi, Starbucks, BMW, Audi, Ikea, Federal Express, Procter amp;amp; Gamble, etc. of these strong brands that no one is not proficient in the message game’s top masters. Therefore, the more intense market competition, our enterprises to be more sober and calm to face this market. Miscellaneous Miscellaneous real real good job of this in the most critical work. Slogan, image, selling, experience - consumer information receiving and processing changes in the way Although almost 80 years the original voice of advertising communication has long been away from us. But that phase is indeed left us unforgettable memories. Since then, Chinese consumers began to promote various products with the colored game messages. Their purchase decisions based on intellectual movement in tandem with its interaction with the message changing. A relative shortage of commodities the planned economy era, consumers are in the act by purchasing and work to improve their basic living needs. In the ‘as long as there is like’ Driven by the purchase driver for the product to convey the message is not very concerned about. At this stage when the enterprises in product promotion is generally remain at the so-called ‘slogan stage’. ‘The implementation of three packs,’’agent checked the quality of the mark,’’provincial superior departmental standards to ensure the credibility of nati

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