Brand learning Chapter VI- Brand Design.doc

 PAGE \* MERGEFORMAT 56 ‘Brand learning’ Chapter VI: Brand Design When the world entered the era of brand competition, when the brand to become the hot land of China business, the brand also designed to become still talking about buzzwords. Some statistics, saying that business investment in the brand image of each design, one U.S. dollars, the gains are 227 U.S. dollars. So attractive return on investment is no wonder that businesses are flocking to the brand design. So, what is the brand design? Its charm come from? This is precisely the question to be answered in this chapter. Section import brand design 1, several concepts need to be clarified (1) brand design and brand image Opening brand books, almost all of the books will talk about the brand image and brand design, but almost no one book trying to separate them, but generally dubbed a ‘brand image design’, ‘brand image planning’ so the title. Indeed, the brand design and brand image are closely related, because the design is the image, while the image is inseparable from the design, to accurately distinguish between the two is almost impossible. But this does not mean that the two can be confused, especially in this book, brand design and brand image are more the distinction between necessity. Draw an analogy: If the branding is a woman without the carving, and we hope that she will show to the ‘God’ - consumers are young, passionate and full of modern urban girl image, then do now is for her carried out from the inside to the outside of the packaging and design, like fashion designer dress according to their ideal model, we need to do is to enhance her inner qualities: knowledge of edification, talent training and instilling the spirit of the modern increase her Dress and aesthetic taste: Leisure’s health movement of high-quality aesthetic taste; if necessary, even to the eyes, nose and other facial plastic surgery, etc., the last of her beautiful and customs million species performance to consum