Brand learning Chapter VI- Brand Design.docVIP

 PAGE \* MERGEFORMAT 56 ‘Brand learning’ Chapter VI: Brand Design When the world entered the era of brand competition, when the brand to become the hot land of China business, the brand also designed to become still talking about buzzwords. Some statistics, saying that business investment in the brand image of each design, one U.S. dollars, the gains are 227 U.S. dollars. So attractive return on investment is no wonder that businesses are flocking to the brand design. So, what is the brand design? Its charm come from? This is precisely the question to be answered in this chapter. Sectio