Chinas beer first Bo strategy Creative.docVIP

 PAGE \* MERGEFORMAT 6 ‘China’s beer first Bo’ strategy Creative Recently China Resources Snow (Dalian) Co., Ltd. New ‘Black Lion 8 degrees of beer a new movement’ first attempt to blog marketing mode, the first of its kind to open China’s beer blog made a good publicity and sales effectiveness, in order to blog marketing in the wine industry, did a The roadshow is in place, would have been a trigger for more drinks companies compete Bo craze. In recent years, the amount of blog users is showing a rapid expansion of the potential, capacity, and incremental sufficient to support a particular market segment needs. According to IResearch data show that China’s blog users from 2003 to 20 million to 1 million the blog in 2004, an increase of the ratio of 400% in 2006 to reach 15.2 million in 2007, reached 28.6 million, is expected 2005 to 2007 annual compound growth rate were more than 200%. Blog equivalent network Focus Media, and more broken down, more focused communication channel; the same time, users also happens to be the blog Black Lion 8 The target for the new dynamic group of consumers with a high degree of coincidence, ‘Black Lion 8 new dynamic Degree of beer ‘to achieve precision-guided personalized communication. In fact, the blog marketing in foreign countries and even many of the domestic industry has been more to try and mix the use of, though not a very mature, but the spark is showing Liaoyuanzhishi. Behavior of prices from international names are usually able to find the future trend of the wind vane, IBM, Sony, Amazon, Nike, General Electric, Audi and other large companies are using blog for brand marketing. The traditional marketing and advertising model, I tell you that is filled with money, look, this is my product, this is what you want Dongdong; blog marketing is, hey, this is you and I are interested in Dongdong, We take a look it, talk about it bar. ‘Black Lion 8 degrees of beer a new movement’ through the blog will be one brand, and u