Chinese brands Heroes be regarded as heroes-.docVIP

 PAGE \* MERGEFORMAT 6 ‘Chinese brands Heroes’ be regarded as heroes? At the end of 2000, the Chinese Brands list heroes from Beijing Co., Ltd. Chunghwa Cigarette brand asset evaluation, it was stated that the heroes of the table seating is based on the so-called the world’s most valuable brand evaluation system determined. Let us put aside the applicability of this evaluation system in China, or the assets assessment whether the company authoritative, Chinese brand list is very worthy of our heroes come back some evaluation. Evaluation I: What is the value of the brand? The value of Chinese brands in 2000 is measured in yuan, the highest value of the Hongtashan value of 43.9 billion yuan. What is the value of the brand in the international community is not conclusive. In accordance with well-known American brand strategy and management expert DAVID A. AAKER point of view, the value of the brand is the brand equity, brand loyalty, brand association, brand awareness, brand awareness and brand a competitive advantage constitutes the entirety of brand equity. While the ‘world’s most famous brand’ an author of the book, the U.S. business and management aspects of well-known journalist NICHOLAS KOCHAN believes that brand value is a function of the brand, expressive power and the core values of three composition. In a sense, the value of the brand is an intangible asset, which exists in the consumer awareness and purchasing behavior, objectively speaking, it is difficult to measure in a currency unit. Chinese brands ranked helpless hero could not find a more fair and effective in the standard to compare the respective value, the yuan may well be expedient, but obviously, it is not the only measure of value. What the value of the brand? May never be more than one kinds of solution of mathematical problems. Currently, Chinese companies are not eager to meaningfully assess its brand value, but rather to explore how various aspects of the brand to create and accumula