Cold- wake-up call high-end liquor heat.docVIP

 PAGE \* MERGEFORMAT 10 ‘Cold’: wake-up call high-end liquor heat ‘Mad. ‘ Close your eyes, as had the number one film Side left several currently on the market right sudden impulse struggling high-end liquor products and brands, I can not help think of the song old saying. Way the high-end liquor same applies should live, damage is more than enough Bong, resulting in a strong Matthew. Traditional high-end liquor: Maotai, Wuliangye, Jiannanchun, the industry used to call it ‘Mao five swords’ Big Three. Emerging high-end liquor: Shuijingfang, National Pits 1573, Jin Jian-Nan, willing to wine and liquor Wuliangye Supreme Panda, century-old, five-star JLF, Wu Liang God, Jinbangtiming, icing on the cake, Ming cellar 1368, Wuliangye Red Sun wine, wine treasures Moutai Prince, treasures little confused cents, Yongsheng burned Square, alcoholic restricted reference materials wine, imperial palace wine and so on ... ... Faced with such lively high-end liquor market, the author with many years of practical experience, I can safely predict: ‘cold’ wake-up call a high-end liquor is hot, ‘cold’ over, one is bound to be bleak. There is no doubt that the high-end spirits of investors, developers, including the dealer will also facing unprecedented market pressures and financial pressures. Where the foundation of high-end liquor brand? In general, fast moving consumer goods industry, Dafan each of these categories is the existence of high-end market, mid-market and low-end market, the division, or the existence of high-end market and low-end market, the bipolar division. Recognition in terms of price, the latter with the former difference of one to three times or even more. For example: make-up products, high-end market has been occupied by foreign brands such as L’Oreal, SK-‖ , Lancome and so on, low-end brands such as Big Treasure, Longliqi, Ding Yi, etc.; daily toothpaste brands like The same is true, high-end the market as Colgate, Crest, low-end brands is the domes