Commoners anger shake multinational companies.docVIP

 PAGE \* MERGEFORMAT 7 ‘Commoner’s anger’ shake multinational companies Xiamen, ‘Kentucky’ incident has caused a hubbub, many media outlets have made a lot of extensive coverage, the event has not yet completely over, but left us thinking there are many ... ... February 16, 1996, Xiamen, HUANG Chong-Fu with members of the public his daughter to the KFC restaurant in Xiamen, Huang woman in the restaurant inside the park to play fun for children, due to overcrowding in the park personnel, but also no one to divert, yellow women were crammed into the next slide threw to the fracture. After the incident, Huang Chong and restaurants to pay several times the incident, demanding compensation for his daughter injured in restaurant treatment costs, these payments and other expenses, but the restaurant has been refused, Huang Tsung was then made to pay court KFC restaurant. Xiamen Siming District Court Kentucky Fried Chicken restaurant bear secondary responsibility to determine and compensate 30% of medical expenses, nursing care, these payments, a total of 680.58 yuan, the remaining costs from the plaintiffs’ conceited. Huang Chong Fu dissatisfied with the verdict, appealed, and plan together themselves as ‘commoner’s anger’ of action. Huang Tsung paid first on the Internet (INTERNET) issued an open letter addressed to consumers around the world, the complainant of its KFC restaurants in the non-peaceful encounter, ‘and to declare war on the family name to KFC’. Since then, he also plans to hold a press conference and publicly pledge to resist eating KFC fried chicken. Many of the media coverage on the matter done a lot of reports and discussions, a community-wide response is rather high, many consumers have called or sent a letter indicating support for action against yellow. It is true that enterprises in the complex and volatile business environment, there will always encounter some incidence of disputes with customers, it is difficult to avoid, and the key lies in