Clerk devaluation Why were retired.docVIP

 PAGE \* MERGEFORMAT 7 ‘Clerk devaluation’ Why were retired Matter Pharmaceutical companies marketing a point Earlier this year, a pharmaceutical company in the New Year, the year the General Assembly on the promotion of OTC made a further deployment of marketing, decided to ‘shop devaluation’ of this end-OTC marketing team work as the primary task, and developed a series of focus ‘clerk devaluation’ launched to promote measures for the terminal. At the same time, the company frequently dispatched inspectors to visit a pharmacy’s ‘mystery guest’, for ‘clerk devaluation’ of work at any time to inspect, and use this as an important work of OTC sales staff assessment targets. But now, six months later, the firm’s products in the pharmacy was still no improvement in the performance of the terminal, not only did not receive sales promotion, a large number of businesses to invest in human and financial resources are also ‘drain’. Corporate leadership began to scratch one’s head, and how did it happen? There is a question the sales clerk how much we know, the current situation of retail pharmacies has been in all these years of change in the pharmaceutical market, great changes have taken place, there has been a lot of new situations, such as the affordable price war pharmacies, chain pharmacies to grow and prosper, chain pharmacies for high-margin products, increased demand for brand-name products face the terminal block, retail pharmacies for staff management, maturing consumers increasingly rational and so on, are put to us this question: in the current conditions, the clerk of the first implementation of to whether there is really such a big product sales role? And how should we treat staff right product recommendation and product sales, as well as the relationship between the terminal cost investment? Discussion Product value is still the fundamental Products with customer value is to maintain the vitality of the primary product market conditions, followed