Ju-no fat challenge to the case of Luoyang Market Advertising.docVIP

 PAGE \* MERGEFORMAT 4 ‘Ju-no fat’ challenge to the case of Luoyang Market Advertising 1, the market overview and potential (abbreviated) Second, market competition conditions and market opportunities 1. Market Leaders: State’s full-nutrient The product entering the market early and well-known and affordable (about 98 yuan pot), a sound sales network, with good market-based and certain consumer groups, the sales volume ranking first among similar products. With ‘market share in the first’, ‘for the domestic market’ to suggest to consumers that the product of good quality; in the Central Broadcasting operates weight-loss seminars. However, poor quality of the product packaging, the first week of weight loss can not eat, easy to lead to weight loss of family members opposed to the weight loss has caused a certain degree of psychological pressure and the purchase of resistance; part of the weight loss rate due to inappropriate diet (excessive) to cause skin relaxation, affecting their health. 2. Potential competitors: quaco slimming cakes are just entering the market of the product, product features are not prominent, advertising a lack of intensity, visibility, sales and distribution network are at a disadvantage, trying to cheap (90 RMB / box) to capture the market price of penetration . Not currently pose a major threat. 3, the market challenger: giant non-fat (1), packaged and easy to enable consumers to create a good impression; (2) weight-loss process can be a meal (with the ‘State’s entire’ tit for tat), to step up publicity to form a feature of the product; (3) capsules with nutrition, weight loss and slimming strip, constitutes another distinctive feature of the product. (4) Price High (125 yuan / box), the need to price demands to remove the price barriers to the formation of prices to consumers high-quality feel better, and to upgrade products, and to control the market high ground. (5) Due to credit, market-friendly cloth goods, the establishm