Le 2 into the impact of tea drinks.docVIP

 PAGE \* MERGEFORMAT 6 ‘Le 2’ into the impact of tea drinks Into the early summer, a tea drink to fight World War II has been opened. In May, the world’s two giants PepsiCo and Unilever announced in Guangzhou, from this year, a joint venture established by two international coalition - Pepsi Lipton International’s scope of business will be expanded to the China market. The two sides play in this new field of ‘first card’ is, in the Chinese market that was first introduced Lipton tea. Prior to this, back in early 2003, once smitten with the joint launch of Nestle ‘Icy Tea’ Coca-Cola is in time for the golden week ago in Guangdong, Beijing, Sichuan and other places at the same time launched a series of promotional activities, announce the ‘Nestle ice pole , Icy Tea ‘strong into the tea drink market, Coca-Cola will not hesitate to invest nearly 9,000 million on strong market activity and in-store display layout. Along with Coca-Cola, Master Kong, unity, Wahaha, Jianlibao and Pepsi and many other giants to enter China tea beverage market, China’s beverage industry has entered a new stage of internationalization. As the tea into the giant disputes of the Warring States era, from the international nature of the beverage industry to optimize the development of the industry environment, a number of local small and medium sized enterprises are facing drink danger of being eliminated. As the giant companies have joined the advantages of small and medium enterprises tea drinks less and less, while the disadvantages are more and more faced with severe challenges. The first is the localization of large enterprises and regional advantages of the brand to bring the cost advantages (in the local plant production), while the small business cost in terms of scale and technology do not have the advantage, in addition to the local culture, the first owned by a huge potential consumer markets, low labor costs, quality and cheap raw materials, a comparative advantage (in fact,