City Guangdong 12 Wine Market Overview.docVIP

 PAGE \* MERGEFORMAT 13 ‘City Guangdong 12’ Wine Market Overview Jiu Shi, Guangdong Province, Overview Guangdong Province is China’s important trading port and the famous hometown of overseas Chinese, but also reform and opening up the window, not only has the most prosperous commercial port and characteristics of Lingnan culture, but also China’s financial center. As the national economy in Guangdong province, foreign exchange frequent, mobile population and foreign population, market openness and tolerance is good, no one brand has opportunities for development. According to incomplete statistics, in 2007 the total wine market in Guangdong Province had sales of approximately 200-300 million yuan, accounting for the country’s 1 / 10 above, among the forefront. Guangdong Jiushi the status quo and features: narrowing the gap in the market area and Qi; alcohol diverse rich variety of choice; high-end profits of the mainstream though, the low-end general public; channel segments began to take shape. The development of competition in Guangdong Liquor kinds of status: high-end liquor sales accounted for the mainstream majority in the OEM block; Wine Shopping Service turned to OEM consignment sales; importation of intoxicating liquor on a strong upward trend; real estate wines continue to rise. Guangzhou Jiu Shi Overview Guangzhou is China’s third largest city adjacent to Hong Kong and Macao, located in the center of the Pearl River Delta, comprehensive economic strength among the nation’s top three major cities, is an important trading port in southern China and the transport hub and port city. From the mainland provinces and regions of the various types of business workers who are more numerous foreign countries and Hong Kong, Macao and Taiwan region’s economic, cultural and political aspects of the exchanges, not only in Guangzhou and led to domestic and international economic, cultural and other exchanges , but also pushed the Guangzhou area of the liquor