Chinese-style chain of new trends- the impulse to accelerate the commercialization of America.docVIP

 PAGE \* MERGEFORMAT 11 ‘Chinese-style chain of’ new trends: the impulse to accelerate the commercialization of America In late June, from the ‘first financial report’ came the message: the United States within the group of the major changes are brewing. Midea Group, Chairman of the Board He Xiangjian that ‘to the main operating division for marketing From EMKT. work’ no longer meet the current market, Midea Group is currently marketing a serious waste of resources, therefore, Midea Group is exploring the new high-rise public marketing model, specific reform program will be formally introduced in September of this year, when will the U.S. division of the Group’s more than the big integrated marketing resources. Currently, Midea Group has ordered its 12 largest business unit will be allowed to set up shop. The 12 largest business unit include: refrigeration appliances Group’s home air-conditioning, central air-conditioning, refrigerators, washing machines and other division as well as the four Group household appliances with the lives of electrical appliances, microwave appliances, dishwashers, kitchen appliances, water heaters, etc. 8 Division. The Division for the United States to bring an annual sales of billions of large and small at least more than a billion. In these operations, household air conditioners and compressors, electrical business is the US’s traditional business, and home air-conditioning business in the domestic market share ranked second, only 0.2% less than the Gree; compressor business is market-dominant position. Commercial air conditioners and washing the ice late last year, the new business is the company star business has developed rapidly. According to the U.S. electrical appliances in the first quarter announcement, the company commercial air conditioning gross margins of over 30% net profit margin nearly 10%, although the overall market is currently small, but the rapid development of the market share of the United States ranked se