Latent factor to catch out- - Enterprises should factor in how to deal with potential market.docVIP

 PAGE \* MERGEFORMAT 9 ‘Latent’ factor to ‘catch’ out? - Enterprises should factor in how to deal with potential market Recently, the hit spy drama ‘hidden’ so quiet for some time off once again concerned about the upsurge in film and television markets; war, those who have hidden the real market is the same, there will be latent factors in the inside. A classic lines ‘Our enemy is the air, each one has a pair of eyes behind the windows, each one has a leaf behind the ear’, in reality the market is it not so? Latent factors, how to catch them out of the enterprise winning one killer on the market. Survey data are derailed? According to the statistics indicate that, according to various market research conclusions, production and marketing of commodities, its failure rate as high as 92%, and its success rate was only 8%. Research is being a serious challenge: the data why the derailment? First, research the value of errors led to derailment The value of market research is to help enterprise marketing From EMKT. management staff to better understand the market conditions and its changes, allowing companies to more clearly positioning themselves found to have retained, to find the market to enter it. Enterprises have the ability to resolve their own problems and find the appropriate market entry points, the key lies in how businesses can change the effective functioning of markets, rather than research as a business Jiuming Cao, into useful information that the basis of self - the errors in order to derail and reality. In fact, Coca-Cola in taste tests, passed through the errors in their consumer research to test out the taste of consumers the highest degree of care, so put a lot of money to develop new tastes, new flavors have been on the consumer data recognition of the product into the market, but died soon after, although the tastes of consumers think that is very important, but will change the buying factor. This example well known, and even many compani