Menglan textile brands are losing Carolina.docVIP

 PAGE \* MERGEFORMAT 11 ‘Menglan’ textile brands are losing ‘Carolina’ Jiang Menglan Group Ltd. ‘Menglan’ brands as early as September 2000 had been the first to receive the title of well-known trademarks in China is China’s textile industry, the first a well-known trademarks, and to brand value of 7.288 billion yuan reelection top textile brands, it Why do people’s mind, the textile industry’s first textile brand, or Carolina do? Carolina, where the key to the success of the brand? Menglan brand dream-where? Textile brand development status and trends of Awareness of current domestic consumption is not strong consumer brand, brand orientation is not obvious. A general lack of consumer product knowledge and professional experience. With the deepening of the concept of home, consumers do not pay attention to the brand from the current consumption, and the transition to choose their own personality and tastes of the consumer concept. Promote textile culture, leading consumer fashion a breakthrough for consumers to communicate. Textile industry from the current transition to a brand and product competition, service competition. And the high-end brand will become the market mainstream, in line with China’s national conditions in high-end branded products will be favored for the market. Some ultra-premium imported brands are subject to the high price barriers will not appear too much growth. The next five years, the domestic big brands in urban markets, the pattern has taken shape, the brand strategy, the focus will shift to the gradual increase consumer awareness of the county, township market. Textile brand can be used strong branding approach, but short-term brand awareness does not mean that brand loyalty, can not be translated into corporate profits and, of course, in addition to shaping the brand apart from the pre-promotion campaign, the latter part of product quality, service level improvement even more important, or else will be caught in a vicious cyc