O the concept of shuffling Mask Market.docVIP

 PAGE \* MERGEFORMAT 15 ‘O’ the concept of shuffling Mask Market In recent years, nationwide, the mask market has developed into a mature, stable growth market, new brands and the rapid rise of emerging, well-known brands and businesses continue to join the intensification of strength of competition. Among the many products, there are selling the concept of traditional Chinese medicine, there are points to fragrance oils, and infiltration of the concept as a product support points, there are promotional ‘extraction of pure beauty the new law’, there are large playing field characteristics of selling the efficacy of Tibet, there are selling Natural viable yeast, L-C, also rely on their existing brand driven. Earlier this year, with ‘Oxygen therapy’ as the core concept of United States and Canada oxygen foil (hereinafter referred to as’ Canada ‘), turned out to main technologies and algae nutrient absorption of oxygen combining the mechanism of their demands, and chose to have’ medical care products, cosmetics, home base ‘to start Hohhot, also known as’ ice-breaking trip’, actually opened the market quickly, within 45 days of input-output ratio up to 1:1.2, can be considered a small miracle. Carefully examined the North American marketing rules for SMEs to explore the concept of marketing, marketing strategy to enter the market with a practical learn. Study consumer psychology, looking for market opportunities Throughout the current mask market, the product composition is a very important competitive factor, but also between competing goods, the main differences between high-profile publicity. Through analysis, not difficult to find mask market has the following characteristics: Mask market share in large, intense competition; National brand yet to emerge over the past two years, less ads varieties; The product differentiation is not obvious, are mask, the concept is not a breakthrough; Dependent on the terminal shopping guide, channel battle fierce, inten