Old fashioned wine culture and marketing of fashion.docVIP

 PAGE \* MERGEFORMAT 9 ‘Old fashioned’ wine culture and marketing of ‘fashion’ What is the wine culture in the end? Liquor long history in the Chinese tradition, the wine has a special status. A history of Chinese civilization, always drift a full-bodied bouquet. Wine has always been a celebration, ritual, expressing respect, to express the emotion the best carrier. Therefore, wine culture is the experience and emotions of the culture; liquor culture, that is, the experience of the subconscious feeling. Liquor brand culture is used to do? Is a value-added products or a marketing tactic? An increasing number of liquor companies to take a long look at wine culture. White wine competition in the market, so one more tool that wine culture of competition. This is China’s liquor industry, the development of historic and practical significance, it marks the awakening of Chinese liquor brand awareness. Chinese Liquor companies through competition for resources, advertising competition, promotion of competition, turning to brand competition. Brand culture is sometimes reflected in the name of diversity: the ‘dynasty, Nian Wu wine’ history of the Chinese Qing Dynasty, on loan to the wine brands, is a bold attempt; ‘present geographical’ put the brand positioning in the world and the most precious of ‘edge’ word; others, such as ‘Yellow Crane Tower’, ‘The Imperial Palace wine’, etc., are a cultural and historical characteristics of the technique of expression. Brand Culture and sometimes the differences embodied in the packaging: the number of brands using traditional Chinese culture, pottery, porcelain and cultural innovation, and fully embody the characteristics of national culture. ‘Shuijingfang’ is a liquor brand culture is reflected in the packaging of the classic: the history and modern culture as a whole highlights the unique flavor of organic integration. Brand culture is often the use of advertising to further enlarge his or her personality differences: W