Oral-B Who moved your cheese-.docVIP

 PAGE \* MERGEFORMAT 5 ‘Oral-B’ Who moved your cheese? Two days before the supermarket shopping, suddenly remembered before the recent buy of the Oral B toothbrushes could not find, full shelves are too dazzling blue Crest, Oral-B stock-out that is also very natural that I thought the next time Another visitor to buy a bar of stock. The wanted to come up, so shelves straight away, surprising even or not. Crest looked a homeopathic eye-catching blue packaging, significantly above the font reads Crest Oral-B renamed. The first thought was probably my mind was acquired bar. At the same time, could ever feel a little lost. Buying that has been forcibly changed its name to ‘Crest’ toothbrush before the hesitant half-day, struggling with whether to buy the Crest, or for other brands. In my mind, Oral-B toothbrush is a professional company to do, really do not understand how to say no gone. Buy exhausted the total is always still feel a little unhappy, and although only a small toothbrush, made me can not help but ask: ‘Oral-B, Who moved your cheese? ‘ In this case, I think the brand’s role is crucial, the brand is to enable ordinary consumers like me to produce discontent or even the idea of buying some of the root causes of exclusion. Psychologically from being an ordinary consumer, I do not accept it seems to me a little more sudden change, though perhaps originally a product off the production line; and marketing stand point of view, I feel it is necessary to take a good look at and think about the actual cases and under this phenomenon. By analyzing the psychological feelings of my own, to try to explore the following two questions about whether it could be a definite answer: replace the brand to consumers like me what is being affected; while consumers like me, understanding of the two brands How will that affect operation of this name change. From my purchase behavior, based on my past purchase and consumption of Oral-B toothbrush product experience. In my b