Order out of chaos core values.docVIP

 PAGE \* MERGEFORMAT 5 ‘Order out of chaos’ core values Values are the company’s basic beliefs about objective things, is about the good and bad, good and evil, beauty and ugliness of the judge, is the enterprise survival and development of the guiding ideology and basic criteria. Vision, mission, values, corporate philosophy is very important to the three elements, while the values of shape is the core of enterprise culture. An enterprise’s values will be reflected in business marketing, R amp;amp; D, manufacturing, finance, human resources and other aspects; values may also change with subsequent changes in the external environment, such as: when the emphasis on small business ‘do something’, but do After the big emphasis on the more ‘a man’. So, in the end have the same values or the relative stable values? There is! That is the core of values, it is relative to the same, always abide by the values. For example: Sony’s established beginning in the creation of ‘innovation, and never as a pioneer’ core values. However, enterprises in the refining and shaping the core values, often into a lot of errors, how can we do out of these areas of misunderstanding? 〖〗 Is more important than form a true That the core values, we immediately think of ‘integrity, people-oriented, teamwork, innovation and’ these words, even very small businesses, in their printed advertisements or the company’s Web site, also have such as these core values, purpose, the spirit of that kind of thing, as if it is necessary to promote the means of enterprise, there is better than none. Is that true? ‘Communication, respect, integrity, excellence’ used to be a multinational company’s core values, they have hailed as a model for the new U.S. economy, and often show off their corporate culture. The actual situation may be what is it? They mercenary to take the means of fraud, profiteering, there is no faith at all, and eventually lead to bankruptcy. The company is renowned Enron. Enron case