Original tracing - Fast Moving Consumer Goods Merchants era of post.docVIP

 PAGE \* MERGEFORMAT 13 ‘Original tracing’ - Fast Moving Consumer Goods Merchants era of post China Merchants is a fast moving consumer goods industry, common business activities. A product into new markets, investment is often the quickest and most effective. However, as the market environment changes, especially beginning from the second half of 2004, China Merchants difficulty of the work of the increasing. high-density ad spending, please celebrities to help out, large-scale products and so on, by various means exhausted, but the results are somewhat wishful. This makes many companies feel confused: In the past effective approach to how not so out? In addressing this question, first of all let’s break analysis as to why so many of the fast moving consumer goods businesses keen on investment? The real purpose of an investment To do business people understand the products enter the market, the first point is to build sales channels. What kind of sales channels? That shun the product thoroughly to reverse capital flows and the return channel. Ever since investment has become a key business channel strategy link. is a product into the market to pass. According to the traditional business model, products, entering new markets is bound to encounter are not familiar with the market environment, sales force, as well as the weakness of difficulties such as lack of market influence. To open a new market, we need to spend a lot of manpower, material and time. While Merchants will be able to maximize the integration of market resources, make full use of the funds and dealer sales network, to achieve maximum benefit. Therefore, a large number of fast moving consumer goods companies have adopted. to sum up the real purpose of investment companies, mainly the following points: A rapid formation of a sound sales network: The country, 320 prefecture-level cities (including capital cities and municipalities), allow enterprises to develop one by one, apparently in time