Othzen analysis model in Marketing Management.docVIP

 PAGE \* MERGEFORMAT 5 ‘Othzen’ analysis model in Marketing Management Marketing the new product marketing management process as a whole in an important part. After test-marketing stage in the product or directly enter the market, through the print media, electronic networks, television broadcasting, Direct Mail call, or even various types of interpersonal communication tools such as word of mouth spread, with a view to the promotion of access to product awareness and product market share gains. But many times the market tend to backfire, although the products have good market prospects, companies are under a great deal of effort to marketing, but that is not seen a great increase in sales, many enterprises are forced to continue to increase in the market to promote the inputs. There’s even a considerable number of enterprises with insufficient financial strength, as the marketing of this group can not see the ‘bottomless pit’, which are engaged in their own exhaustion, leading to new products, marketing companies is difficult successfully completed. Is there an appropriate way to accurately determine the relative market conditions, to help businesses and accurate sales manager to amend the marketing plan, so as to achieve more with less in the result? Described in this article Othzen market diagram is such a tool. Otterson market map is one of Denmark Otto. Otterson first proposed in 1977, and it is in full investigation and product awareness, consumer usage, and competitive brands on the basis of the information, using the methodology icon out in order to facilitate understanding and intuitive analysis of the current market status of a market analysis. Otterson market, the establishment and analysis of Figure consists of two steps: Step 1: According to market research data, draw well-known enterprise product and consumer application of the rectangular diagram. To accurately expressed as a proportion of graphics, they must acquire the product awareness, tr