Outcome measures is sweeping the media industry.docVIP

 PAGE \* MERGEFORMAT 5 ‘Outcome measures’ is sweeping the media industry CEO of Zenith Media in China After experiencing the past 12 months, after a difficult period, China’s economy began to ‘rebound’. The Government’s package of economic revitalization program has achieved initial success in key sectors, such as the automotive industry’s passenger car sales in July increased by 48.4%, GDP from 6.1% in the first quarter continue to grow to 7.9% in the second quarter. China’s overall economic recovery contributed to the continued development of the media industry. The first quarter of 2009, media advertising costs a serious recession, many media suppliers (and the media agents) are very nervous, and gloomy prospects for our industry forecast, but the situation is beginning to show significant improvement since then. The latest monthly statistical report shows that in June 2009 of all media advertising costs are showing strong growth, with in June 2008 compared with an increase of 17% (Source: CTR AdEx Power). However, the global financial crisis has had a profound impact on the media industry, and triggered a hot topic - the validity of. Now all the clients and agents every day concerns and to talk about the effectiveness of, and the pursuit of a more comprehensive manner to prove and measure the marketing From EMKT. the effectiveness and return on investment (ROI) method. Now, measure becomes ever more important. I predict in the next five years or more for a long time, it will become one of the most important media agencies subject. Agents in the media industry, every five years or so there will be some key changes. For example, in the last century, 90 years, the most important issue is the media sector and creative independence and the separation of the company; in 2000, the media, the main problems faced by agents to adapt to the new digital world; since 2002, everyone in the discussion of transmission planning; in 2006 after the agents began to pay at