Pan Shou century-old brand revival plan.docVIP

 PAGE \* MERGEFORMAT 13 ‘Pan Shou’ century-old brand revival plan To do a hundred years the brand, is that many pharmaceutical and healthcare products companies and dreams of glory. However, already have a hundred years old and famous brands, such glory and the dream is what kind of state do? After centuries of tempered, when the dream is already a reality blurred; history and former glory of the precipitation, so that the brand aura of mystery, deep color. However, the passage of time, the market economy, tough competition with firms tend to make certain former glory has been rewritten overnight. Therefore, how to get through the history of the brand halo of dust to breathe new life, how to build a new glory and dream of a century old and famous brands to seek revival of the key issues faced. Guangzhou Pan Shou Pharmaceutical Co., Ltd. to encounter such an issue. What is surprising is: Over the past year, the brand revitalization action to achieve longevity Pan brand and marketing to enhance synchronization. Brand diagnostics: the former had been stopped from behind after Compared with other industries, the pharmaceutical industry gathered a large number of old and famous enterprises. According to incomplete statistics, China’s recorded history to survive more than 60 years in more than 500 pharmaceutical enterprises, the existing approximately 30 homes; as a profound traditional Chinese medicine and the market demand in Guangzhou area, had appeared 34 100 various types of old and famous, but it can continue so far been few. Century-old brand is wealth, but also the basis for the development of enterprises, but it is a pressure. And other time-honored traditional Chinese medicine businesses, has a 115-year-old Pan Shou-Likewise, there is the brand image of aging, the marketing idea behind such marketing strategies not keep up with common problem. In 2004, the face of increasingly tough market environment and business management difficulties, the company