Ginsber force Brand Risk Analysis.docVIP

 PAGE \* MERGEFORMAT 13 ‘Ginsber force’ Brand Risk Analysis ‘Ginsber force’ is put into operation in Tianjin Tasly Group near liquor brands. Since last year Tasly Group invested 138 million setting up a winery in the town of Guizhou Maotai, this year and then spend 60 million package ‘Ginsber force’ liquor brands. This lavish brand operation and can not be effectively resolved ‘Ginsber force’ inherent in many of the brand’s own risk. First, the name of the risk of The brand name, the ‘Ginsber force’ as a liquor brand risk mainly due to: 1, ‘Ginsber force’ retained and ‘Tasly’ brand literal contact. This is unnecessary, because ‘Ginsber force’ is doing Liquor ‘Tasly’ is done in Chinese medicine. No one would necessarily believe that many of Chinese medicine would do liquor. Therefore, this link to the ‘Ginsber power’ is concerned, not so much a dip of light, might as well be said to be affected. The brand’s destiny is determined by the consumption of the public, not by deep-pocketed investor decisions. 2, ‘Tasly’ strengths as the brand has not spread. In my own experience, I knew of this listed company, but I often see it as ‘days Lux’, the reason is not known. But intuition tells me that this non-rational, the real brand awareness can best speak for themselves. 3, ‘Ginsber force’ or a pharmaceutical research and development of the company’s corporate name. I do not know these two ‘Ginsber force’ the company’s contacts, but this can only be interference drag on the public’s Liquor Brands ‘Ginsber force’ awareness, understanding, memory, and accepted. 4, Brand suggests poor: ‘Shi-li’ voice implies ‘snobbish’. As consumers decide the fate of the brand, so its not like the possibility is there. On this point, the liquor brand ‘JLF’ there is a clear spread of benefits. ‘Learning wine’ brand of hints and associations better. ‘Xi wine? The wedding banquet! ‘ 5, ‘Ginsber force’ as the brand did not suggest that there are advantages of information, practical inf