God side Qianliexin Capsule Qingdao marketing Documentary.docVIP

 PAGE \* MERGEFORMAT 22 ‘God side Qianliexin Capsule’ Qingdao marketing Documentary Jinan, Hong Ji Tong Pharmaceutical Co., Ltd. (formerly Shandong Jinan Pharmaceuticals) is a national one of 21 key Chinese medicine, was founded in 1907, has a long history of nearly a hundred years, the main production of capsules, tablets and other 118 varieties of an annual turnover of nearly billion. Hong Ji Tong launched in 1996, pure Chinese medicine - God side Qianliexin capsule (hereinafter referred to as the front-yan), the drug attending prostatitis, prostatic hyperplasia, in 2001 the drug had sales of more than 3000 million, but In further develop the market, the factory very large number of competing products, intense competition, lack of transportation to do a new and effective marketing model. Even in Shandong, Wang Ji Tong spent several years developing Qingdao market, ran close to the end of 2001 Qianliexin products in their markets on a monthly reimbursement only 2 million. Two By the end of 2001, the macro economic Church through nationwide wide screening, the final choice Beijing ignorant Marketing Planning, Inc. (hereinafter referred to as an ordinary man company) as a marketing consultant to further develop the market. Hong Ji-Tong’s senior leadership wants to use every man in medicine and health products markets, extensive experience in marketing through the introduction of the new model, will be made Qianliexin strong brand. First, market research After studying, decided to Jinan, Qingdao, as a pilot market. To provide a scientific marketing program, sooner or later the company took more than one month, on the forefront of the marketing status of Yan-depth research. 1.’s Market potential Jinan male population is 2.842 million, accounting for half of men over 30 years of age, of which the incidence of prostate cancer more than 20%. If the incidence of 10% of the crowd to buy Qianliexin a course of treatment, you can realize sales income of 9.0163 mil