Blue Nun rise from the ashes.docVIP

 PAGE \* MERGEFORMAT 8 ‘Blue Nun’ rise from the ashes ‘Blue Nun’ - a once world-renowned wine brands, so why fight the tide of the market in the’ flames’? After several years of ‘Revival’, it seems to renewed vigor and vitality. Whether the ‘Blue Nun’ adhere to an idea of what kind of marketing before it the prospect of ‘new vista’ do? Recently, the old brand comeback clearly has become the new trend of marketing industry at the moment. Smash brand mashed potatoes, instant food, Spam canned luncheon meat brand and Brut aftershave and some other cards in the past the ‘Famous’, has once again become the stage on the ‘hero’, in allowing some old re-understanding of their customers, while they also won the a large number of new fans. In addition to the old brand, another very worthy of study German wine brand is ‘Blue Nun’. Its history dates back to 1927, had known the seventies and eighties of last century. Has experienced 90 years of silence, today’s ‘Blue Nun’ has been out of slump again Zou Qiao. In 2005, Blue Nun wine, worldwide sales of 12.5 million bottles are only sold in the UK reached 500 million bottles (with an annual growth rate of 11%). ‘Blue Nun’ to continue its innovation, exploring the introduction of instant beverages Slinky. Slinky combination of Blue Nun wine, a traditional brewing skills and the development of the world’s new wine technology in one, the initial sense of taste can be crisp and tasty, and with the fragrance of fruit, small goods under the more food for thought. The brand drinks yourself city and has been in a number of bars and clubs have a good reputation. Cult classic brand Brands in the business field, each one has a unique era of consumption and cultural brand. 50’s Pop ‘Elvis’ Elvis? Presley’s rock and soft at the end of men’s shoes; 60 years were the Beatles and miniskirts; 70 years is the Bee Gees brothers ‘blue-eyed soul’ and the thick crust boots. Most people will not forget. 70 years of wine production areas to Phn