Blue Valentine - Breakthrough Marketing Ex.docVIP

 PAGE \* MERGEFORMAT 11 ‘Blue Valentine’ - Breakthrough Marketing Ex Blue Valentine’s access to medical equipment in the market, it flags fluttering, growing and becoming more four or later. It is no exaggeration to say that we are in the ‘octahedral ambush’ package. Ambush 1: consumer environment. In China, medical devices, consumer market, a very immature, manifested in: 1) On the one hand, medical devices, climate has not yet formed. The people subconsciously gave medical device down the attributive: Medical equipment is not medical treatment. So people in the treatment of disease, the first thought or medicine, until and unless a last resort, it would not take the initiative to buy. 2) On the other hand, it is not a fair understanding of medical equipment, medical equipment subtle influence on the therapeutic effects of their long-term economic advantages of lack of knowledge. If you buy drugs in patients unable to cure their disease, then patients and their families will be considered to be ‘self-governance’’poor patients the drug is not suitable for their own patients’ feelings openly. However, if the effect of purchase of medical equipment is not obvious, then tend to lead to ‘invest so much, but efficacy was not obvious, bought a bunch of scrap iron’ complaints, but ignores the cumulative long-term medicines by high costs and economic burden, and long-term medication on the body caused by the poisoning. Ambush 2: The crisis of confidence. From the mid-nineties wave of health care products and medical equipment craze sweeping the business wealth, has led to industry-wide crisis of confidence. There is no quality assurance, there is no after-sales service, health care products and medical devices is that many people in the eyes of the ‘liar’. Ambush 3: purchasing power. The purchasing power of the country’s total urban decline, while the vast rural market, in addition to a few coastal areas, almost a blank. The key lies in the medical device market