Blue Ocean Strategy to create a single new business opportunities for pharmacy.docVIP

 PAGE \* MERGEFORMAT 10 ‘Blue Ocean Strategy’ to create a single new business opportunities for pharmacy After the baptism GSP compulsory certification, chain pharmacies and pharmacies were affordable ushered in the spring of their own, while the single pharmacy seems to have come to the edge of life and death. By the end of March 2006 release of a Chinese drugstore chain in sales rankings: National 100 2005 sales of Chain Drug Stores has more than 34.42422 billion yuan, ranked first in Pharmacy Chain Co., Ltd., Hunan people big sales reached 2.18 billion yuan, runner-up China Nepstar Chain Drugstore Co., Ltd., compared with 1.6 billion yuan, and the third National Cheng Kung University, Liaoning Fangyuan Pharmaceutical Chain Co., Ltd. for 1.45 billion yuan yuan. The rapid development of chain stores are becoming more like the Chinese medicine market ‘main force’. In contrast, the monomer or the size of pharmacy sales of both companies with the strength of these ‘main force’ a far cry from only survive in the cracks. On the one hand is ‘the people’ and other cheap pharmacy price war, the original single retail pharmacies to buy the majority of consumers have shift location, on the one hand the national launch of prescription drug classification management methods and 18 ‘price cuts to make’, so that monomer variety and retail pharmacies operating profits were greatly affected. In the competition, not only by single drugstore counterparts ‘runs’, and being cold medicine production enterprises. Because of financial strength is small, sales of small, small-business sites and large brand pharmaceutical companies are often reluctant to single pharmacy as the main terminal, that input-output ratio unreasonable, neither the staff support, and no promotional support. This further pushed the single pharmacy awkward position. Post-GSP era single pharmacy how to survive and become the topic of widespread concern. Conversion ideas: take the difference between Yangcha