Boss boss in chapter IV of the original target of a long neck rather than confrontational.doc

 PAGE \* MERGEFORMAT 12 ‘Boss’ boss in chapter IV of the original target of a long neck rather than confrontational Second, targeting the former boss of the long neck, rather than confrontational More and more mature companies, operating more and more perfect opponent for us to discover and seize opportunities for weaknesses and mistakes less and less. Leading enterprises, benchmarking brand, if there is no obvious weaknesses for us to use, how should I do? Boss’s strengths and advantages is its ‘Achilles heel’, and it is to fight it, you have likely to succeed. Found that the advantages of boss and long items, it’s strengths and weaknesses as a long entry, rather than fight it, it will have a position. Note here that is to fight it, not more than the dry. Why should we act against a stem than a? First, we must realize the advantages to catch up and surpass boss and long items, easier said than done! Even if you do not catch up and how many people will believe and go for it. The Mother of the more obvious advantages and long items, the more deeply rooted among the more there is no hope to catch up with the strategy worked. Like you want to asserting himself more than Quan Ju De Roast Duck is also authentic, no one will believe. Second, the boss is the boss in the opposite forces of the weakest point. If you stand it is the antithesis of boss you are powerless. Because the boss’s strengths and long items can not be changed should not be lost, and a change is not it. Therefore, the boss’s strengths and advantages is that it’s ‘Gate of Life’, boss more powerful features of the more clear-cut, the more likely challenger to find opportunities in its opposite. Third, the confrontational boss can use the power of the Challenger easily carved out a niche in the market. Because when consumers are well-known boss, the boss of the opposite of what is equal to one point on the pass. Pepsi-Cola is one of the most typical, but a good example. As Pepsi was born late,