Big Sale- Merchant of psychological warfare.docVIP

 PAGE \* MERGEFORMAT 7 ‘Big Sale’: Merchant of psychological warfare The annual apparel market after the Spring Festival’s ‘seasonal sale will’, after nearly two months of vigorous ‘sell into war’, after basically come to an end. Has always been the most competitive apparel market, both stores and consumers, it seems that in those two months to obtain the great benefits of a camel, each contentedly waved goodbye Road soon as next year. After all, regulating the market economy under the commodity market, has great flexibility in operating businesses, can this kind of ‘on sale’ season, the price will be an adjustment to the original price of the 8-fold, 7 fold, or even fold, 3 fold. Even if it is placed in a short period of 5,6 years ago, is almost unimaginable. Is simple enough, if in accordance with the set of the time of the planned economy model, a profit of up to about 20% of the goods, if the business press 7, discount for each purchase price of the sale, it is already losing, and if the price is based on the original 5 fold or even three fold for sale, undoubtedly ignorant of the business intended to move too normal. Perhaps, precisely because we have gradually rigid planned economy to that bid farewell to it, so when the shop door and businesses have hung out their stores in a substantial discount bargain ‘8 ‘, ‘6 discount’, or ‘4 off big price-cutting ‘, ‘3 folded Tiaolou Jia’ the signs, see the cheap and Pyong-yin tempting consumers, how can we not rush it?! So, in such and such ‘big price reduction’ in, in the end is to obtain greater benefits who? Is the Consumer? The answer might be a little surprise: a vigorous two months to come, the ‘Big Sale’ in the final too get the most benefit is still business. Of course, to talk aware of this secret inside is not easy. One business friend told me frankly, ‘on sale’, only merchants in commodity sales prices often used as a psychological warfare, while the summer, autumn or winter and spring at the turn of