Benetton and coarse grains God.docVIP

 PAGE \* MERGEFORMAT 9 ‘Benetton’ and ‘coarse grains God’ ‘Benetton’, the internationally renowned clothing brands in China with 10 stores in several cities, and its unique ad reputation in the international advertising industry. ‘Coarse grain god’, launched in biscuit factory in Jinan food categories of food, access to markets will be a short period of time to win the consumer’s favor. Almost at the same time, these two unrelated products in Jinan, our fates are so similar ... ... ‘Benetton’ is not smooth Although the pattern of recent years, the business of Jinan great changes have taken place in the new business district evolving, but with ‘golden mile’ reputation QuanCheng is still yearning for public business of making money of the land has been in dozens of stores parked on this piece of ‘Terminal’ on many of them international brand names, but the fate of brands is not the same. Jinan is no longer in power and prestige department store opposite, pulled on a day to the ‘Benetton’ store banner attracted to catch up with the attention of fashionable men and women. For the ‘Benetton’ the brand, I’ve seen it both color is very strong public interest advertising, but also know that it is not in the international market in general position, so the idea of the spirit of learning and experience the door, saw it is seen a large fall The scene: 3322 people came out again into the face of brand-name goods, and did not see the enthusiasm and joy; products are mostly cotton, and knitted a type of short style is simple, pure bright colors, it’s easy reminiscent of its target consumer should be about the young two-year-old young men and women; but the price is not cheap, is about two-year-old young men and women can not be accepted. Its price positioning and style, texture, style, are also easily make the face of its consumers in such an understanding: use such money to buy such expensive products, clothing and the body, both in their own consciousness or in someon