Give me money sell you a dream! - Opera On Cosmetics Marketing.docVIP

 PAGE \* MERGEFORMAT 5 ‘Give me money sell you a dream’! - Opera On Cosmetics Marketing There was well-known cosmetics very successful businessmen, many people want to know where the secret of his success, each time asked him, he always laughed off the question. Years later, in his old age birthday party, it was Youxiang him for advice, he finally made public secret of his success, he said it this way: ‘I never said I was a good cosmetics, but continued to give hope ‘. Is this is a cosmetic success? When people first see a great injustice, and later mixing in the industry for a long time, I feel these words more and more worth pondering. Cosmetics customers are now mostly women, while What are the characteristics of this group? On their use of what kind of marketing immediate effect? Writer for many years in the marketing of cosmetics that sell cosmetics, the best selling law is selling hope to sell beauty of the a woman of a dream. Were rich enough to dream? Indeed, in the consumption psychology of women do some research, found that our female compatriots is that in the consumer dream. Women, living in the dream and vision of the? Say this may have been opposed to their female compatriots, but also how some people say that the reality of a woman ah! To get married, there must be room there is money in a car, are very smart. In fact, this is only their access to safe and vanity in one aspect is more apparent, we are talking about a woman in the inner thoughts, dreams, no one will be, while women are the most adept at dreaming, at a time when young girls, the dream encounter handsome Prince Charming , dreamed of a happy family, the dream birth to a lovely child, in short, people should live in the hope inside, could be a woman between hopes and reality are sometimes unable to grasp a good sense of proportion, sometimes wishful fantasy of things, such as own imagination better, according to their own wishes to develop. Then our cosmetics is to create a woman