Blue Ocean Strategy How to practice in China-.docVIP

 PAGE \* MERGEFORMAT 21 ‘Blue Ocean Strategy’ How to practice in China? ‘Blue Ocean Strategy’ (Blue Ocean Strategy) If the quality and competitiveness, the competitiveness of the planning, design competitive, brand competitiveness, advertising marketing, competitiveness, competitiveness, service, integrity competitiveness and price competitiveness of Chinese enterprises at the same time placed in front of, they are most willing to choose is usually the price competition force. In 2005, the Western doctrine of the latest marketing ‘Blue Ocean Strategy’ (Blue Ocean Strategy) come out. This book goes beyond Porter’s competitive strategy of the new mode of thinking, the author spent fifteen years time, according to a hundred years ago, 30 major industries and 150 successful companies to the latest research and analysis conclusions . A listing was translated into 25 languages and topped the world’s bestseller list. ‘Blue Ocean Strategy’ book, analysis, global competition, enterprises need to always maintain excellence is impossible, as the industry can not always be evergreen. If you can not differentiate the product, it will fall into the so-called ‘Red Sea Strategy’ into the bloody price competition. ‘The enemy 1000 injury, self-harm 800’ Homogenization in the market competition, price competitiveness will be playing as the holding company a bomb to sleep, forever pregnant with the survival of vigilance and fear of death, in order to ‘hurt the enemy 1000’, often ‘self-harm 800’. This bleeding is often the result of competition is a market more and more narrow, the company’s profit and growth are increasingly shrinking and eventually rivers of blood, becoming a ‘Red Sea’. ‘Blue Ocean Strategy’ that in order to break the ‘Red Sea’ fate only way is to use ‘Blue Ocean Strategy’, has not yet been developed to explore the differences of the market, and consumer demand has not been met, at one stroke beyond the competition, to create a ‘no competition’