Belle Qiaoxiao Shenzhens mysteries.docVIP

 PAGE \* MERGEFORMAT 8 ‘Belle’ Qiaoxiao Shenzhen’s mysteries Shenzhen’s ‘Belle the market’, after more than a year persistent terminal management and promotional activities, and are surely unique series of advertising in 1997 ‘Belle’ in Shenzhen started to become a ‘gift-giving fashion’. Shenzhen due to ‘a city of immigrants’ characteristics, so the whole of China’s health care products were first landed. Market is fiercely competitive, while the ‘Belle’ in front of a powerful competitor has maintained ‘pollen products Ngau Tau status’, with the Shenzhen market, the Ministry of the total dealer - ‘Xin Pa’s’ arduous efforts and wise inseparable. 1, three feet of counter capture market In the advertising budget is limited to seize the market under conditions of first, ‘Belle’ only ‘surprise move’ to the small minded, be supplied with tap. The advertising industry in Shenzhen, a temporary situation ‘Xin Pa’s’ General Manager of Wang Yang to understand:’ how much the amount of advertising spending, and sales are not necessarily directly proportional to how to say what is more important than that! Market competition is a contest of wisdom ! ‘ Xin Ba’s personal experiences: 8O% or more of the customers are to store the temporary impulse to buy goods. When the ‘King Wang Chun pollen’ and ‘Hua Yan pollen’ to avalanche of newspapers, TV and other major media to high-frequency ‘bomb’ in Shenzhen, the ‘Belle’ to energy and a small amount of money put into the store cargo spaces -- competition for easy to read, easy to get, easy to ask first cargo spaces; right staff to conduct deep-step communication and training; in the sample shopping malls, there must be a weekly promotions Belle Miss; shopping malls, there must be a week wearing a bright chic The ‘Belle advertising skirt’, the hand stays bright eye-catching ‘Belle Umbrella’ and 10 or so Miss Belle Tour field; almost a quarter of the light box for pictures and every Monday for the home-made hand or printed POP