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GelangDesktopPRstealthtendstoBausch
PAGE \* MERGEFORMAT 14
‘Gelang Desktop PR’ stealth tends to Bausch amp;amp; Lomb
Frankly, Bausch amp;amp; Lomb crisis in the Chinese market is a continuation and escalation should not have happened. Event jelly before, Bausch amp;amp; Lomb full time there is reason to stop the crisis and deterioration of China’s further extension, but it made the Chinese market ‘does not stop selling’ of the position, as well as the so-called ‘firing line PR’ in three no symptoms of pain itch solution Querang Bausch amp;amp; Lomb’s completely fell into the enterprise crisis.
When the crisis broke out, almost all businesses reflect the first is how to minimize the crisis on the market, brand damage, the psychological nothing wrong, after all, the interests of enterprises is fundamental. But here I would like to remind the businesses they are: dealing with the crisis public relations among the fundamental factors that determine success or failure of the enterprise as a whole attitude of the incident and the resulting performance of the enterprise principle. Among them, the crisis in order to reduce damage to the interests of consumers to make the investment, and the crisis is inversely proportional to the damage to business interests, that is, you have to make efforts for consumers more harm crisis on the business interests on the less. Because any form of enterprise crisis will eventually evolve into a crisis of confidence of consumers to enterprises, but this is the most horrible, once the outbreak of a crisis of confidence, a brand is like a storm among the thatched cottages, as are likely to disappear any time without a trace.
Bausch amp;amp; Lomb in the subsequent crisis management which, just as Balzac’s novels ‘tightly, patrol their own money’ in Gelang Taiwan, as stubborn, stuck to their ‘short-sighted’ approach, instead allowing the escalation of the crisis a step by step, it is driven by interests, a kind of stupid, I shall give it a name as is called ‘Gelang deskto
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